"Health Food" vs. Healthy Food — How to read labels

"Health Food" vs. Healthy Food -- How to read labels



this is hain purefoods everybody familiar with them this is an all-natural Oaks wrong crowd vegetable broth okay and they have both vegetable and chicken and on the label it says 99% fat-free on the top label on the side of the package it also says 99% fat-free now you don't have to be a rocket scientist to figure this out if it says 99% fat-free how much fat should be in this product 1% but what did rule number one tell you don't ever believe it so let's turn it over and let's see is this low in fat or is it low in facts well it's got 30 calories 1% would be point 3 calories from fat is that what we find no we find 20 calories from fat which makes this product 67 percent fat now it says 99% fat-free but it's actually 67 percent fat that bother anybody so how do they do it watch carefully and what we're going to do is we're going to look at some numbers that a few minutes ago I told you to never look at again the only reason I'm going to allow you to look at them for the next few minutes is because we're going to do it under my supervision okay don't try this at home alone what I want you to do is look at the weight of fat per serving everybody see it two grams then I want you to look at the weight of the serving now notice these numbers aren't in bold and they're not next to each other so if you don't know to do this it's not easy to figure out now take the weight of the fat divided by the weight of the serving and you get point eight percent fat which rounds up to one percent fat or 99 percent fat free by weight but here's the problem since we've been getting health guidelines in America all health guidelines have asked you to limit fat as a percentage of calories yet every product labeled in the world lists fat as a percentage of weight there are two different systems that have absolutely no relationship whatsoever and actually not only that do you know that calories from fat weren't even listed on the label until the last update they used to only list grams so to get calories had to do some math so they said by consumer demand they listed calories from fat on the label now but I don't know what consumers they were listening to because that's not what I requested when I wrote them because I don't want to know calories from fat do you know what I want to know percent calories from fat but in order for me to get to percent calories from fat what do I got to do I got to do long division how many Americans shopping around in your typical grocery store in America today a no to do that B could do that well hey but okay let's look at all of you I mean I know all of you who come to this or you know your slightly more intelligent you came here this weekend and probably pretty well-educated so let's say you went to your doctor and he said you know you've got heart disease you should limit the amount of fat you eat so you go to the grocery store and you say I can figure this out and you pick up a product like this and you look at the Nutrition Facts label figuring the government is making this easy for you and you say okay let's see what we got here first thing you see is calories from fat xx and maybe you know what to do with that maybe you don't then you see total fat – geez maybe you know what a G is or maybe you don't but you're glad there's only two of them and then over here it says 3% of a daily value so they're listening fat three different ways by three different systems in one section is that helpful or confusing you think that's done by accident no now would you like to see how they really get away with this one of the things Jeff didn't mention is one of my former employees former employers does everybody know who I used to work for many years ago I used to work for Kraft Foods oh well that's why I'm here I'm doing my penance so yeah I worked for Kraft food for about ten years during the 80s in the management and I was there during all those low fat days and I will show you exactly what they do but on one condition see when I left Kraft in 1992 I had to sign papers and the paper said that what I'm about to show you I can never show anybody but I will show you on one condition and you know what that is tell everybody let them sue me I don't have any money okay here's a little can back in the 80s everything had a lot of fat in it fat's got a you know it's got a certain texture a mouthfeel its shelf-stable so they like to put it in food so let's say in this container they put a tablespoon of oil that's just going to be my example a tablespoon of oil is 120 calories and 120 calories from fat so if that's what all was in this little container this product would be a hundred percent fat but then 1980 rolls along and everybody wants low fat products you've got a product that's either high fat or all fat so now you're stuck you either got to make a better product or guess what they did right what they did was add water there's water have any calories there's water have any fat in it so where do all of the calories still come from that but this water have weight yes it adds 750 grams so the total is now 764 so take the weight of the fat divided by the weight of the serving and you could sell this 100% fat product as 98% fat-free by weight but realize there's never ever been a health guideline for fat based on weight now as I said I was with during those years and at first we didn't sell a lot of these because nobody liked them and then somebody had this great suggestion and no it wasn't me and America's favorite two seasonings and now these things sold like hotcakes and do you know what that is right there that's pretty much how they make most low fat fat free soup salad dressing mayonnaise all of that just water it out and then maybe a little thickener and some salt and sugar so you don't realize the dilution so does that bother you right so that's how they fool you they dilute out 2% its fat by weight that's why when you go into a grocery store and you buy 1% products like 1% milk everybody's fooled that's 24 percent fat

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